The goal for the redesign of his website was to unify his brand’s digital presence, bring recipe content and storytelling to the forefront, and convert casual visitors into an engaged community of home cooks and food lovers.

studiorotate.com

As lead UI/UX designer, I led discovery and strategy, crafted a modular design system, defined navigation and information architecture, and oversaw design and UX decisions — all to create a sleek, content-centered, user-first site with strong brand identity and high performance.